No pun intended, Advent is the four weeks that lead up to Christmas. Even if you don’t celebrate this holiday, everyone has undoubtably experienced that “Christmas morning” feeling — butterflies, excitement, anticipation to rip through colorful paper as fast as you can to unwrap the surprise waiting for you.
Enter the world of Social Media 2.0. Receiving (too many) emails each day, we have the daunting task every morning of weeding through unwanted spam, business-related logistics (yawn), and finally… those special messages that could provide just the pick-me-up we crave: the daily deal.
One of the first things that I learned — and stuck with me — in an undergraduate marketing class was “there’s no such thing as a free lunch.” There is, however, such a thing as a deal. Even better? A daily deal. And in today’s economy, avid shoppers, restaurant-lovers or those just looking to try something new (hip hop classes anyone?) without bending their budget are making use of the ever-popular daily deal dominators Groupon and LivingSocial.
Deals are targeted to your specific geographic location, so you get discounts of up to 90% at local restaurants, bars, spas, fitness clubs and more. What’s even better is that most of these deals are more enjoyable with a friend (or more), so by inviting friends, family, or even co-workers to purchase a deal of interest, you could potentially get yours for free. As the websites have evolved since their launches in 2008 and 2009, respectively, features now include Instant Deals, LivingSocial Escapes and the very popular $1 Lunch Deals.
Now that both Facebook and Google have joined in the digital discount craze, it’s still to be determined which company will ultimately come out on top. One thing that’s for sure: as smart phones and mobile app use continue to rise, daily deals won’t disappear anytime soon. So sign up (it’s free!), tell your friends and try some new places at a fraction of the normal price.