Competition, tricks and games have always been a dominate theme in our society, but if you thought they were just for kids… think again!
In fact, a recent study published by Saatchi & Saatchi S reports that most Americans not only engage in online social gaming during a typical work day, but more importantly, 55 percent of Americans want to work for a company that uses gamification.
This is one digital trend that doesn’t seem to be leaving any time soon. But what does this mean for the neighbor down the street? Well for one, it means their dream of dethroning the reigning leader of their community Starbucks might actually happen. And in all seriousness, there certainly appear to be a lot of benefits to incorporating gamification, not only as a direct-for-profit mechanism, but also for learning and education.
But truthfully (and perhaps this is just my tendency to err on the side of caution coming out), I think that as with most new trends of the digital nature, it is important to view them from a lens that sees these as simply tools to help us get a particular job done – and not ends in and of themselves.
Games and tricks are fun… but let’s not allow them to dominate our lives.