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What does your online “brand” represent? Something good I hope.

In USA on June 12, 2011 by msjasminerenee Tagged: , , ,

What exactly is a brand these days?  Is it a distinct symbol or shape, a simple jingle, an overpriced good, or a fancy name that may or may not be easy to pronounce.  Perhaps it’s something that’s easy recognizable or something that we continually consume because we think that it’s the “best on the market.”  The truth of the matter is that brands are no longer considered to be large corporations but, thanks to the evolution of social media you to my friend, are a brand.

So when did individuals become brands?  We became brands the moment we created our personalized Facebook  page, the day we entered the world of Twitter and the day that we became connected to LinkedIn and commented on that article in the paper. The day you made the decision to engage in social media, also made the decision to create your own brand.  How so? Well first, you created a username.  This was your opportunity to call (or identify) yourself as whatever it is that you wanted.  Some people use their legal name and others make up things that are just plain silly but either way, you immediately created your unique identifier.  Second, you  posted personal things about your life. Where you live, what you do, where you were educated, your religious background and so forth.  Yes, one could argue that there are controls put in place such as “friend request” or “request to follow,” to keep weirdos out of your space but, your living in a virtual atmosphere and most things virtual (aka social) have come to serve as a resource, especially for employers.  When you share, comment, post, connect, or tweet, you are sharing  and representing your thoughts, your values,  and point of view with the world.  This is branding at its best. 

A brand offers a unique identity and that identity often times serves as a representation for something much deeper than a cute picture or a profound statement that you encountered. Yes, all the sites that I mentioned above are for personal use but I say again, they are also resources.  If you meet a hot guy or gal, the first thing that most people do is look them up in Facebook or on Twitter to see what they are talking about, to see what kind of pictures they have posted, and  to learn more about the person. Applied for a job lately, employers are checking out social media sites.  Why? Because they are checking up on your “brand.”  The bottom line — give them and yourself something to be proud of.

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One Response to “What does your online “brand” represent? Something good I hope.”

  1. Personal branding is definitely a rising topic and it was good to see that it was the one that you chose to focus on. I’m not sure that I agree with your premise that “brands are no longer considered to be large corporations” – but there is definitely a place for personal brands among the many things that a brand could be.

    You note that we each become personal brands due to the things that we share online on networks such as Facebook and Twitter – and that this brand impacts everything from dating to getting a new job. From this, I am guessing that the trend you focus on is the rise of personal branding.

    What was missing from this was any sort of research or supporting information about why you feel this is an important trend. How many people have LinkedIn profiles? How much higher is it now than it was in 2010? What are the critical components of building a good personal brand? Did you find any advice worth linking to about how to do that?

    Ultimately your topic needed some more research that you could share around other things that you found to help people with this challenge of growing a good personal brand. Simply sharing that personal branding is growing was only the first part of the challenge. Without the second piece, your argument didn’t feel complete. (3)

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