There are a lot of really nosy people out in the world who love to know “secrets.” I’m one of them.
It doesn’t matter what that secret is about; it’s about knowing something and having access to information that might not be accessible to the person standing next to me. The mobile tag is an increasingly successful way to engage customers and it piques human curiosity. People want to know what’s “behind the code” for two main reasons.
In the US the mobile tag that you’ve been seeing the most of is a QR Code and chances are you’ve probably seen one on a billboard, magazine ad or on the back of a bus but maybe you didn’t even know what it was. A QR code, or a “Quick Response Code” is really just a two-dimensional bar code that’s readable by smart phones. The information encoded in the code can be any kind of data. It can be a URL, contact information or any other data or information that you choose to encode.
QR Codes aren’t the only mobile tag out there, you may have also seen Microsoft tag or JAG tag among others. The various mobile tags differ in appearance and the way that the data is encoded but the overall concept is the same. The mobile tag is not a new technology but we have seen a sharp increase in their prevalence in the US over the last several years. Like so many cool and techy things, Japan was the first country to use mobile tags in great numbers.
Now before you write mobile tags off as a fad and say that there’s no way that people will continue to scan these codes once they realize that many of these codes are little more than a glorified ad I have to disagree. There are two reasons why the mobile tag will continue to dominate the global marketplace: hunting and gathering.
You know these types of people : “The hunters.” They’re always looking for a coupon, “freebie,” or a good deal. The appeal of the ” instant lottery” with a mobile tag promotion will keep people engaging with them.
Then there’s “the gatherers.” They have an insatiable appetite for more information. The mobile tag is perfect for integrating offline and online media and providing consumers with additional information. Mobile tags give people more of what they want immediately when they want it. This is a great way for a company to have an “extra salesman” at a point of sale location and give a consumer an instant demo of a product.
Really, there’s a ton of potential uses for a mobile tag as a communication and marketing tool but both the instant deal and instant information will be the driving forces behind continued and increased usage in the coming years.