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Tweet, Tag, Love Soccer… it’s more than just “a game”.

In Chile on June 28, 2011 by tbrackens

Okay it is actually called football everywhere else in the world except for the United States because the U.S is different. Here, we have our version of football, which involves extremely muscular men wearing helmets and protective pads tossing around prolate spheroids (“slightly pointy egg-shaped”) balls rather than kicking around perfectly spherical balls.

And soccer is viewed as the uninvited guest that won’t leave.

But, everywhere else in the world soccer is serious business. Fans will live, die and brawl for their teams with other fans, players, coaches and referees. And Chile is no exception.

So, one word… FÚTBOL.

Chile is proud of its food, its wine and above everything else its fútbol. Chileans’ love of soccer developed from their very early years. Kids of all ages play in the street, empty fields, or anywhere there is a ball.  Husband and wives share the same intense passion for their favorite team as grandma’s and grandpa’s. When national team plays, 70,000 people go to the National Stadium. During the World Cup games, all of Chile united behind their country.

One of the best leagues in Chile is the Primera División de Chile. The league ranked 14th in IFFHS and is one of the main components of the Chilean football league system. Primera División de Chile is widely considered by fanatics to be one of the highest quality leagues in the World of football and definitely the most underrated due to neighbors like Argentina and Brazil whose national teams are far more successful.

Ergo, what should one of the best leagues in the world wanting to get into the social media game do … take a page from the American football (not soccer) teams.

Thanks to McDonald’s; Pittsburg Steelers’ fans that attend a game are able to find him or herself in a 360-degree photo. Once found they tag themselves and share it with friends via Facebook, Twitter and email. Football fans are already highly engaged as it is but this was another avenue for them to express themselves and share their experience attending a NFL game.

Or the New York Jets who have one of the NFL’s most prominent and innovative social media presences. Just one of many social media endeavours, their “Ultimate Fan” Facebook application connect fans with one another, make head-to-head predictions and build virtual tailgates. Again this is another way for football fanatics to engage with other fanatics far and wide during the pre-season, regular season and off-season.

These teams took fan engagement and participation to another level. It is about using what you know about your fans and giving them an outlet for sharing, for talking, for doing whatever people who love the sport do. Becoming another extension in their everyday life activities.

So, Primera División de Chile it is time to suit up; based on research from ComScore and Chilean culture, here’s what we know:

  • If there is one thing that can unite Chileans, it’s fútbol; their love of soccer goes deep.
  • Nine out of every 10 Chileans tend to connect to or make use of social networks like Facebook or Twitter.
  • Chileans tend to seek entertainment on the web.
  • Chileans are highly social people.
  • Chileans view social networks as the ideal place to meet and share with friends and families in different municipalities or regions.
  • One of Chileans’ preferred activity is to share photographs, which is the reason why Fotolog is 3rd most popular site.

Soccer isn’t JUST a game
it’s a lifestyle.

And social media is rapidly becoming an extension of Chilean life.

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2 Responses to “Tweet, Tag, Love Soccer… it’s more than just “a game”.”

  1. […] Relevant. As one of my classmates noted in a post regarding Chileans’ love of futbol, the people of Chile are passionate about the sport. With Twitto Blog following the Copa […]

  2. I liked the topic for your post and the choice to take some lessons from American Football and apply them to the Primera División de Chile could definitely work. The main thing that confused me a bit was the flow of this post. You moved from talking about the power of soccer to American football and back – and it was sometimes tough to follow your main point as a thread through your post. Sometimes using overly familiar language or sentence fragments (“so, one word … FÚTBOL.”) can be kind of confusing for the reader.

    The transitions between paragraphs are the biggest thing that you can work on to make sure that the flow from idea to idea makes sense to someone reading it for the first time. You had no problem this week with your ideas and thinking, it was just the writing which got in the way of really getting those points across. For future weeks, if you can sort out these transitions from point to point, it will make your writing overall stronger and also do more justice to the thinking that you are putting behind these posts.

    That will also lead you to having a stronger conclusion where instead of just stating that “social media is rapidly becoming an extension of Chilean life” – you will be able to offer 2-3 more concrete suggestions for how the Primera División de Chile could take the suggestions from the NFL examples you shared and implement a few programs to create deeper engagement with soccer fans in Chile. (4 + 1 for early posting = 5)

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