I feel like internet, gadgets, social media etc. are slowly but surely killing journalism as we
know knew it. On the other hand there are new reporting trends evolving which are being used by media outlets to reach the audience.
Honestly, I can’t remember the last time I felt the need to watch CNN or pick up a newspaper or magazine. We now have social media news providers and search engines out there such as Google, YouTube, Facebook, Twitter, StumbleUpon, Tumblr, Tweet deck, Mashable, Twazzup…I’ll stop here. Besides why would I want to wait until tomorrow to get the newspaper when I can sorta get it today? As promised by Muck Rack:
“What if you could get tomorrow’s newspaper today? Now you sorta can, by tracking the short messages on Twitter written by the journalists who do the muckraking for major media outlets. Muck Rack makes it easy to follow one line, real time reporting. If you are a journalist on Twitter or know of anyone not yet included in Muck Rack, please let us know.”
Ex-newspaper journalist and now senior writer with GigaOM, Mathew Ingram wrote a blog last year titled: Like It or Not, Twitter Has Become a News Platform: “One resident said she relied on news she got from Twitter more than the radio, because it was a lot faster” CNN Chile is doing a great job in reaching the audience through different forms of social media.
Cnnchile.com, the corporate website, has a Global Rank of 109.182 and a Country Rank of 428 in Chile. Twitter for example has rank of around 11 in Chile, that’s a huge difference. The rank is calculated using a combination of average daily visitors to cnnchile.com and page views on cnnchile.com over the past 3 months. The site with the highest combination of visitors and page views is ranked #1.
CNN has successfully implemented the evolved media trend Collaborative Reporting, which is the answer to the low online traffic to cnn.com. I say “evolved”, because reporting is no longer only a collaborative process between journalists and their sources. Thanks to social media there’s an increasing merger between the source and reporter, meaning the witness becomes the reporter. Here are some examples of how CNN is using social media to reach the Chilean audience.
The following is a 2:23 minute YouTube video of how a Chilean journalist Alejandro Jofre used social media to let quake victims know where to find help.
CNN Chile Twitter page has almost 200 thousand followers
CNN Chile’s twitter is very interactive with around the clock retweets and mentions. What CNN Chile could improve here is to assign a Twitter person to engage users in online conversations and communities personally.