Today everyone uses social media as a form of communication. From politics to entertainment to college students to grandparents, social media dominates daily communication and interaction worldwide. Aside from personal usage, companies have developed new unprecedented and creative strategies to reach consumers in massive droves. Social media offers companies a marketing avenue that appears accessible, current and connected to audiences all over the world.
Wines of Chile has benefitted from social media platforms by appealing to the over 8 million Chilean users who log hours online and connoisseurs of one of their favorite pastimes, wine. Chile is known for producing quality wine for its countrymen, who relish in the pride of homegrown products. Wines of Chile is an organization dedicated to promoting the quality and image of Chilean wine throughout the world, and informing people about Chilean wine through online outreach. They don’t simply inform people about Chilean wine through their social media outlets, they go beyond the basics. Not only do they do an excellent job of intertwining Chilean history with Chilean wine heritage on the website, but they have also incorporated a sustainability component that establishes definitions and guidelines for environmental and social responsibility. They even have a Wine of Chile Sustainability Code that specifically designed for the Chilean wine industry.
Their Facebook page engages and attracts people from all over the world, even here in DC. They are constantly informing and engaging their audiences about various wines and events via Facebook posts and Twitter. On a lighter note, the section dedicated to wine fun allows visitors to take quizzes and complete crossword puzzles on various wine topics. Wines of Chile successfully reaches audiences from all over the world because of their ability to channel so much information from their website. Regardless of what country you live in, Wines of Chile provides the reader with everything there is to know about Chilean wine.